Duplicate or thin content is very dangerous for any website but especially E-commence websites as Google disapproves of these methods.
Now a lot of E-commerce website owners may not even be very aware of SEO, and especially not aware of the term “Google Algorithm”. Therefore when changes happen and the big G set out new rules for everyone using their search engine to follow by, then the owners maybe left scratching their heads wondering their traffic is gone.
Heck they may even end up contact the old SEO guy they paid and complain to them, thinking that there has been some type of error. But nope, of course this is not the case.
So first we are going to find out how this type of content not only violate Google’s search engine policies but also the future of your website.
Why does Google care about your content?
Well Google want their search engine to be the best not only right now, but also consistently and even on in to the far away future. Remember guys they aren’t the only ones available, and have competition such as Bing and Yahoo.
So they want to give great value to the people using their services. They simply do this by making sure that the websites who have long content, usually over 2000 words, gets shown on the serps, and typically on the 1st page. Exactly where you want to be.
Therefore by doing this Google feels it is being fair (not that it really cares if it is fair or not to be honest) in that both people are being rewarded. The visitor with being able to read good content, and the website owner being places on the first page, then gains the visitor.
What exactly is duplicate content?
You may think that you can sneak around duplicate content, but there is no point wasting your time. I have tried it and just ended up back tracking and as a result lost more money in the process of trying to save it. So take my advice.
Not only will you lose money in the long haul but your website will also be affected in the following ways:
- The users will not enjoy the experience and less likely to return
- Your website will not be found on the SERPS- a direct result of no search engine rankings
- Very low traffic which means no visitors, and we all know that converts into 0 money being made, therefore worthless
So I’m sure you get the point now duplicate content is a big NO in Google’s eyes. But what exactly is duplicate content? Have you got it on your website? Well we are going to go through a few factors that will demonstrate what it is, and you may be surprised by the time your finished.
When on-site content is duplicate it simply means that the same content can be both found on pages internally within the website as well as on the Homepage.
If URLs such as http://yourfoodhouse.com/organics/breakfastfoods.html and http://yourfoodhouse.com/breakfastfoods.html arrive at the same page on your website, it will be seen by Google as duplicate content.
They are known as non-canonical URLS and the situation can be fixed by turning them into canonical URLs. How does this work? Well Google recognizes canonical URLS as the original source of content, and therefore not read the others as duplicates.
These settings are not difficult to change at all. In fact it can be done in the admin section of your website. Or if you prefer to put a tracking code at the end of each URL.
Make sure the content you write describing the products is kept interesting so that it is not dull. This will also save it from appearing to Google as duplicate content. especially if you have some products with the same/similar names.
Off site duplicate content appears when Google finds two or more similar websites. This can happen because of guestposts scraping content or syndicated content for example.
In the case of e-commerce websites, there is quite often a lot of duplicate content when it comes to product descriptions. This is because a lot of the time people are just copy and pasting the information of the manufactures website which is foolish.
In order to avoid this all you have to do is write unique content, and post a number of photos, perhaps your own that you have professionally taken.
If you have a lot of pages on your website with thin content, Google will deem them as unnecessary and therefore refuse to rank them on the serps.
They see them as this because usually these pages have a high bounce rates with users leaving them within a few seconds. If you feel that you are not experienced enough to write content that will keep readers engaged. Outspreading.com is a great copywriting agency that can do it for you.