We wanted to do a write up about how SEO agencies preformed in 2014. Why did we want to do this? Well because since we are one, we figured the data would be extremely valuable to us, and are readers, so we might as well share it, which we did.
How did we do it? Well we asked all our so employees, SEO buddies and other agencies with whom we are friendly certain questions. They are listed below.
- How much are your clients spending on SEO?
- What are the top goals for agencies and also companies within the next year?
- How is it possible to connect with interested clients?
- What where your main challenges as an SEO agency?
- Why to companies hire SEO agencies in your experience?
- Which were your most popular services?
How much are businesses spending on SEO?
We asked the people we interviewed what was their online marketing compared to the amount of budget that is actually spent on SEO. We also, and we must admit we did get some surprised faces and gasps, what was their yearly revenues, and which percentage of it was spent on SEO. Now these questions may seem quite intrusive, but this information is extremely invaluable. Below is what we found.
What were the online marketing budgets for the average company?
Throughout this study we discovered that there are two types of marketers. The “holistic marketer” and the “SEO focused marketer”. The former spend only around 5% of their marketing budget on SEO. The latter spend around 25% of their marketing budget on SEO.
Why is this information important? Well this gave us a little more in-depth knowledge to potential clients. What we found was holistic marketers are not likely to employ SEO agencies for SEO services at least not for the long term anyway.
How is it possible to connect with trustworthy clients?
Since today’s online marketing world is fiercely competitive, clients need to know, and want to know the difference between a great tangency, compared to an average one. We discovered throughout our research that clients rely heavily on referrals, saying that they hardly ever meet and agency through its content marketing.
This is understandable, as people want proven results. How can you provide this? Well references go a long way. They can come in many forms such as customer experience on their blog or testimonials. This clearly demonstrates that they are trustworthy and produce high quality.
What are SEO activities outsourced?
32% of our respondents said that their main reason for outsourcing the SEO of their company was to increase their organic traffic. 29% said it was to increase visibility. 17% wanted to generate good leads. These goals tell us that the companies themselves have trouble reaching them, and that’s why they outsource them to SEO agencies.
What will you do next?
After having looked for this study we are sure you gathered some useful information. But now what is important is what you do with that information. Will you incorporate into your own company or SEO agency, which ever it is you own.
Whatever your plans, make sure you have a set your goals and standards high for you business in 2015, and have an awesome year.